Influence: Equifax botches credit score distribution

On the heels of this week’s other fun with Equifax (“INFORM > ENRICH > EMPOWER“), top consumer finance expert” and Equifax blogger Ilyce Glink cross-promotes another of her myriad projects by linking to a video featuring some muckety-muck identified as an Equifax executive.  And it is a hoot.

On CBS MoneyWatch.com, Glink writes:  “According to FICO’s credit blog, about 18 percent of the population has a FICO credit score between 800 to 850, but the highest credit score I’ve heard of is 830 (feel free to post yours below). A little over 25 percent of the population has a credit score below 600.” [an aside: See creditscoring.com’s “Two and Two: Credit scores fall, AP, Part II”]

However, there is a kink as her hijinx sinks with a link that slinks into a rinky-dink Think Glink video. ;) The executive, some dude named Steve, identified as “President, Equifax Personal Information Solutions” states, “I think less than one percent of the population has more than 800.”  Turn on the camera and watch him go (away).

It is more than a flub:  The startling misinformation is accompanied by the actual words, on-screen, in writing, in your face:  “Less than 1% have 800 or higher.”

Get more Equi-Facts with Steveorino here on the Wild, Wild Web.  And, don’t miss one of the most hilarious moments in live radio.