Experian’s new British Empire

(coming to a search engine result near you)

In one fell ($2-hundred million) swoop, Experian acquired some serious internet real estate related to credit reports and credit scores: CreditReport.com and CreditScore.com.

And, in a truly odd chapter, as the FreeCreditReport.com debacle played out, Experian obtained FreeCreditScore.com (now of MTV fame) through a bankruptcy-related gambit.

“This case presents a somewhat unsettling-but we suspect common-set of facts.” – U.S. Court of Appeals, Tenth Circuit

But, it’s never tidy.  If you can’t beat ’em, buy ’em.